Wine in moderation

The very motto of F.I.C.B., « sharing the reason and the love for wine », embeds the concept of reasonable and reasoned consumption.

The International Charter of Wine Brotherhoods adopted by the General Assembly of F.I.C.B. in January 2015 stipulates among the shared objectives:

• Encourage and recognize individual competence and engagement in the art of wine tasting and in the promotion of its virtues and reasonable consumption

The wine brotherhoods members of F.I.C.B. promote the qualitative tasting of wines and the harmonious association of wine and food.

It is therefore naturally that F.I.C.B. has engaged into a partnership with “Wine in Moderation-Art de Vivre”, whose values and objectives it shares.

The “memorandum of understanding” signed at the Musée du Vin de Paris on 3 June 2016, formally approved by our Executive Committee, materializes this partnership. It aims at enhancing the involvement of the member wine brotherhoods in the promotion in the promotion of reasonable consumption, in particular on the occasion of events they organize and in their communication.